We place our advertisements on Japanese magazines weekly and monthly :
Chikyu no Arukikata
60000 books sold/year the most famous Japanese ver of lonely planet
Nichigo Press Newspaper
15000 printed every month. the most famous Japanese news paper distributed in all states of Australia as well as Japan.
5000 printed weekly in Sydney
10000 books/quarterly in Sydney
Cheers Entertainment Paper
10000 printed/mth in Sydney. Most effective amongst backpacker seeking for cheap deals.
Mainly our customers are Japanese aged between 18 and 35. Most of Japanese use these papers and Magazines as a resource and guide to living in Australia. Our aim in using Japanese papers and magazines are to reach those who are already in Australia.
Our website is also a valuable resource as it can reach Japanese people in Australia as well as those in Japan preparing to come to Australia.
INTERNET MARKETING PLAN
We have two websites www.go-ryugaku.net and www.tora-tora.net (10000 views/day). The internet cafe in our office is also dedicated to promote our web site www.tora-tora.net.
With Yahoo Japan (10 billion views / day) and Google Japan, our www.go-ryugaku.net comes first page when prospective Japanese students search “study abroad Australia” in Japanese. We also use our weblog system to entertain the viewers. When schools introduce a campaign we promote the campaigns in our weblog for up to date informations.